Creating a proper rental listing is key to finding a great tenant quickly. You want the listing to advertise for amenities renters are looking for. The listing should draw the eye in other ways as well, including having an eye-catchy headline, high-quality photos, and an engaging property description.
In this blog, we’ll go over 8 tips to help you write a good property listing for a successful marketing campaign.
The headline is the first thing that the tenant will see. The way you write it will make them either stop and read or continue scrolling to other listings.
You’ll want to mention certain important things in the headline to attract attention. Including the property’s location, number of bedrooms and bathrooms, and a stand-out feature.
The following are a few examples to get you started.
These headlines are not only detailed, but are also clear, concise, and informative. They give prospective tenants the most important information to enable them to decide whether to read more.
When writing the headline, you’ll want to be mindful of a few things.
This is another important part of a rental listing. A property description where you’ll want to give a summary of the property to help the potential tenant make the right decision.
The following are some tips to help you write a detailed yet concise property description and avoid rental property marketing mistakes.
These are the features that make your property stand out from the competition. Examples include:
The last thing a prospective tenant wants is to get bogged down by an overwhelming amount of text. Depending on the listing service or MLS you use, there may also be a word limit. Try your best to keep your listing under 200 words.
Make sure to let prospective tenants know of only the most important things about the property. Including, the price, number of bedrooms and bathrooms, unique information such as scenic views and proximity to major highways, and the neighborhood.
Mentioning flaws in your rental ad will only drive away any interest prospective tenants might have had in your property. Whether the property is new construction or an old Victorian home, make sure to be positive and persuasive.
Instead of saying that your property has a small kitchen, say that it’s efficient. You can also market a small bedroom as a potential home office or a playroom.
Keep your property listing upbeat and look for opportunities that help you make a compelling pitch.
Don’t publish the ad without proofreading it. Not only do you want to check for spelling and grammar errors, but the following are some common areas that are often overlooked:
To reach as many prospective tenants as possible, you’ll want to have an extensive marketing campaign, especially if you’re a long distance landlord. Use both new and traditional avenues. Including, for rent signs, local classifieds, community bulletin boards, social media, and rental listing sites.
You may also want to boost the promotions to speed things up. This is especially critical in competitive markets.
Marketing a vacant rental property can prove to be challenging for some. Between creating a rental listing, distributing it, and showing the property, a lot can go wrong. This is especially true for first-time landlords.
Luckily for you, you can hire a reputable property manager to leverage their professional experience. A good manager will have drafted dozens of listings and will know what exactly to do to attract the right tenant quickly.
Writing good property listings is a recipe for running a profitable rental investment business. They help attract the right tenant in the shortest time possible. For expert help in writing a property listing or the overall management of your rental property, look no further than Halcyon Real Estate Services.
We provide top-notch property management services in Poway and the surrounding areas. Get in touch to learn more!