Our goal is to sell your home for the most money with a process making it as stress free as possible.
What I plan to help you understand:
- The sale of a home is often one of your largest transactions. Here in California, it now is approx. 1000 pages from start to end and the goal is to get the highest price and have the least problems
- What are the current market conditions and projections?
- Understand my qualifications and the role of a real estate broker
- Pricing strategy from my professional judgment and interpretation of current market conditions
- Marketing Plan
- Timeline
Goals and expectations
- Confirmation of the following for MLS: Title information, square footage, individual room sizes, easements, amenities
- Copy of house plans (if available) and verification of loan information
- Discuss showing instructions/electronic lockboxes
- Calculate monthly utility costs (electricity, water, sewer, gas, cable)
- Complete Disclosures
- Discuss home improvements
- Security system/Solar/Irrigation
- Termite Bond/lead disclosures
- Property amenities, inclusions and conveyances with sale
- Home Owner Warranty
- Complete new listing checklist
To insure proper pricing I have:
- Researched all comparable currently listed properties
- Researched sales activity for past 12 months on MLS and public databases
- Researched “average days on market” for properties similar it type, price, and location
- Downloaded and Reviewed property tax roll information
- Verified legal names and deed type
- Prepared comparable market analysis to establish market value
- Prepared listing package specific for your home
- Provide a checklist of activities to explain process and expectations
Marketing
It is extremely important to have a complete MLS listing and web presence since 90%+ of buyers start online
- Interior Décor assessment and Curb Appeal Assessment
- Professional pictures and video
- Sign ordered and installed
- Lockbox (computerized tracking)
- “Open House” invitations and marketing fliers distributed to neighbors, tenants, and high producing buyer agents.
- All pictures, videos and information online and disperse to 100’s of sites
- Listed on San Diego and Orange County MLS. Orange County affiliates with other MLS systems in the entire state of
- California and has additional representation with Zillow to maximize exposure.
- Multiple Broker Caravans
- Schedule, advertise Open Houses
- Your own home website and YouTube
- Targeted Facebook Ads
- Newsletter Advertising
- Creative Target Specific Advertising
On-Going
- Updating you on feedback of showings, I will contact every agent after viewing
- Checking MLS twice daily for other listings and information
- Refilling fliers
Offers
With multiple offers there are variations….I have an Excel spreadsheet to help analyze the offers to evaluate them together.
- Discuss merits and weakness of each offer of only prequalified buyers
- Verify funds
- Contact buyer’s agent to review buyers’ qualifications
- Prepare and convey counteroffers, acceptance or amendments to net highest price and best conditions
- Negotiate offers on seller’s behalf with deadlines
Behind the scenes:
There are many moving parts to a transaction and it is my role to jump over hurdles and make it as seamless as possible for you
- Open escrow
- Deliver Transfer Disclosure Statement and other disclosures
- Maintain communication with buyer’s agent to meet deadlines and concerns to maintain momentum
- Loan updates regularly
- Update you on progress
Inspection:
- Coordinate inspection time with you
- I will be present
- Review report
- Explain requests for repairs and your options
- Obtain contingency removal
Appraisal
- I will be present to provide comparables and point out improvements and amenities
- Obtain contingency removal
Closing preparations
- Confirm with escrow that paperwork is in order (no surprises)
- Assist if any issues arise
- Ensure all forms and files are in order…careful review
- Final walk through for buyer’s agent
- Confirm dates and closing figures
- Order Home Warranty-for buyer.
- Aid in transition, timing of moving
- MLS updates and transaction program
It’s over….a happy and successful transaction