How to Advertise Your Poway Rental Property
The best thing you can have as a rental property owner is prospects calling left and right about how they want to get into your building. When prospects are flooding to your doorstep or calling in and asking if there is a vacancy, then you know your marketing is great.
There are many strategies and tools that when executed well and with enthusiasm, will definitely yield results. Today, we at Halcyon Real Estate will offer you a marketing guide to give you the edge over your competitors.
Invest in Quality Photography
Today, it’s easy for anyone to use words or testimonials on their website to convince you of something. But in real estate, a picture is far more valuable, and you will find you get more interest in your property with higher quality photography.
You need to show your renters that you have something to excite them. Photos are statistically proven to produce more results with potential residents who spend sixty percent of the time scrolling through photographs in an ad or website.
If you are serious about attracting quality residents, here are some great tips to help you out:
Clear the Space
The best thing you can do is to assume that the resident is moving into the place. You can use negative space to create a sense of movement and give prospects an idea of what it would be like to live on your property. Also, ensure that the space is clean and each room is distinct.
Use Property Lighting
Natural lighting is the best. If your property has great access to natural light and you have a good camera, then it should be easy to produce quality photos. If you can’t get access to natural light, then turn you should light and stage your property or contact a professional.
For those people who want to take it further, then ensure that you look for creating contrast in your photos. They will look more vibrant and punchier and probably have a grand effect on the resident.
Use Reasonable Camera Angles
Make sure you take photos from an angle that captures all the best features of your space. This includes any large windows, appliances, or other features that would grab a prospect’s attention. Usually, the best way to do this is by setting yourself up in a corner of a room and taking a photo of the landscape.
Photography can also give your prospects a feel of what the community is like. So, make sure to take pictures of the property’s exterior as well as any yard, garden, or other facilities the unit has access to. This is a great way to give your prospects an idea of what it would be like to live in the area rather than just what it would be like to live on your property.
Write Great Copy
Business writing can be a challenge but there are a variety of tips and tricks you can use to get the most out of it, even if you’re not a professional. When you write copy for your property, you are looking to create emotion. When written correctly, it can create excitement and educate a prospect on the details of your property. Well-written copy also contributes to your SEO ranking, making it easier for prospects to find you.
Writing copy isn’t complicated when you break it down. All you have to do is create a catchy headline, be clear yet descriptive, set your price and have a great summary. Great copy is direct and straightforward. Meaning anyone who wants to learn about the property can clearly see all the details and can have a good understanding of your property’s story.
The thing you should focus on the most is the language that you use. You need to make sure it targets the relevant prospects and clearly describes the process for legal situations, emergencies, and other policies like a pet policy as well as any recent renovations you have completed. All of this is essential for the prospect to both know and understand.
Circulate your Ad
Having the perfect wording and quality photos is only half the job. The other half is to make sure you place the ad on the most relevant sites. The medium you use and how often you circulate it will offer you reach and pool more quality residents to you.
It’s essential that you think about where people will find your ad. Think about where your prospects like to spend most of their time. It could be on social media, at a certain park down, or at the grocery shop, you usually visit.
Bottom Line
Proper advertising eases the stress and uncertainty that comes with trying to rent a property. It also attracts a larger pool of potential renters for you to screen, giving you options on who you want to rent to.
If you have any further questions, get in touch with the experts at Halcyon Real Estate Services and receive a free quote for our property management services today.
